A vibrant, engaging illustration representing the concept of outsourcing technical support in the edtech sector.

EdTech Support: The Path to Customer Retention and Market Expansion

In the fiercely competitive world of educational technology, EdTech companies are always on the lookout for ways to distinguish themselves. An often-overlooked strategy for standing out from the crowd is through exceptional end-user technical support and proactive customer success programs. While some EdTech companies might lean towards managing these critical services in-house, the daunting task…

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Who Talks to Your Customers?

One of the most important things to keep in mind when outsourcing is that the agents will be representing you! The time spent with tech support is often the only direct contact you have with your customers. And it occurs when your customers are feeling vulnerable, since they have a problem and need help fixing…

Myths and Misconceptions about outsourcing tech support

5 Misconceptions about Outsourcing Tech Support

The Oxford English Dictionary defines a misconception as, “a view or opinion that is incorrect because it is based on faulty thinking or understanding” and a myth as, “a widely held but false belief or idea.” If you’ve spent more than a few minutes looking into outsourcing technical support then you’ve likely encountered enough myths…

Defining Outsourcing

What does outsourcing really mean for your business? Outsourcing is a relatively simple idea, but one that can often seem divisive. This is frequently due to confusion and disagreement surrounding the very definition of outsourcing. Entrepreneur defines outsourcing simply as, “The practice of having certain job functions done outside a company instead of having an…

Tiered Support is Outdated

A recent article from the Association of Software Publishers echoes something that we at Hudson have been telling our clients for years: that tiered software support, the way most call centers do it, works very poorly. Here is what they said: “For a while now, forward – thinking customer support and call center managers have…

Commodities Market

Tech Support is not a Commodity

If you view technical support vendors mostly based on price, do you think that technical support is a commodity? Wikipedia: “The exact definition of the term commodity is specifically used to describe a class of goods for which there is demand, but which is supplied without qualitative differentiation across a market. …The market treats [commodity]…